It started about a year ago. Each time I attended a managed service provider conference, I saw executives and attendees shooting quick marketing video using the Flip camera. This week at the Cisco Partner Summit in Boston, everyone — more than 1,500 attendees — is armed with a Flip video camera (care of Cisco). But do MSPs really have time for video capture and video marketing — especially when many MSPs are still struggling with basic marketing tools like a blog?
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Managed Service Providers Flip for Video
Posted June 3rd, 2009 by Joe Panettieri
Managed Services: Using Video for Marketing
Posted May 12th, 2009 by Joe Panettieri
If you’re a managed service provider seeking to leverage low-cost video marketing, blogs and other social media, steal some ideas from Scott Spiro (pictured), president of Computer Solutions Group Inc. Spiro and I met during the Ingram Micro Seismic Partner Conference, and his simple — but effective — approach to video-driven PR impressed me. Here’s a look at his strategy so far.
Turn Video Marketing Into MSP Sales Leads
Posted July 11th, 2008 by Joe Panettieri
J. Michael Drake, chairman and CEO of masterIT (ranked No. 6 on our MSPmentor 100), isn’t resting on his laurels. While some managed service providers struggle to understand marketing and PR, Drake is pushing ahead with video marketing, and leveraging online video to generate sales leads. The results are impressive.
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