MSPmentor

Alas, many managed service providers are tech-centric companies that don’t understand marketing and PR. But instead of rehashing this age-old weakness, let’s focus on the positive: There are some easy ways for managed service providers to generate positive press and media coverage about their companies. Here’s the simplest tip of all.

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What if you launched a new product or service and never bothered to tell anyone? VARs and solutions providers make that mistake over and over again, because they don’t know how to shape their marketing messages, nor are they sure how to get the word out about a new product or service. Some VARs, however, are savvy to free PR and marketing opportunities. One prime example: Total Tech of San Diego knows how to blitz the media (including MSPmentor) with its PR messaging. Here’s a bit about their approach. Read More >