In part 1, I described how you can line up vendor money to pay for your branding efforts. Here in part 2, I explore a specific case study: In late 2007, Trailhead Technologies Inc. was a managed services provider without a clear brand — and without Web site.
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How to Brand Your Managed Services Business, Part II
Posted September 11th, 2008 by Joe Panettieri
How to Brand Your Managed Services Business
Posted September 9th, 2008 by Joe Panettieri
I’m hearing a familiar theme from multiple managed service providers: MSPs want to strengthen their branding and marketing efforts, yet local advertising firms and marketing consultants don’t understand the IT industry. As a result, local consultants who specialize in marketing aren’t very good at shaping an MSP’s brand.
Managed Services: How to Pursue Sales Leads (Forever)
Posted August 14th, 2008 by Joe Panettieri
Sometimes, I get distracted by Web 2.0 marketing strategies. I’m always telling managed service providers how they can leverage blogs, Web video, etc., to improve their search engine optimization (SEO) and attract new customers.
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