An interesting trend continues to accelerate in the managed services market: In a bad economy, it seems, smart managed service providers continue to raise the volume of their marketing messages.
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Managed Service Providers: How to Be Seen, Be Heard In A Bad Economy
Posted December 17th, 2008 by Joe Panettieri
masterIT, Top Managed Service Provider, Keeps Economic Crisis In Perspective
Posted September 29th, 2008 by Joe Panettieri
An economic crisis can be scary. But silent leadership can compound employees’ fears. Savvy managed service providers (MSPs) like masterIT, ranked No. 6 on our MSPmentor 100 list, are working overtime to communicate with their employees during these stressful times.
masterIT Provides Education Amid Gulf Coast Disasters
Posted September 15th, 2008 by Joe Panettieri
Talk about timely, on-point messaging. MasterIT, one of our MSPmentor 100 companies, is hosting a “non-technical” symposium October 30 at the FedEx Institute of Technology in Memphis, Tenn.
How to Brand Your Managed Services Business
Posted September 9th, 2008 by Joe Panettieri
I’m hearing a familiar theme from multiple managed service providers: MSPs want to strengthen their branding and marketing efforts, yet local advertising firms and marketing consultants don’t understand the IT industry. As a result, local consultants who specialize in marketing aren’t very good at shaping an MSP’s brand.
Take a look at our 