Anecdotal evidence suggests the managed services market remains healthy. But for the second time in 12 months, I believe MSPs are reaching a major inflection point. There’s no cause for panic. But the rules for managed services seem to be changing — yet again. Here’s why.
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The Latest Managed Services Inflection Point Arrives
Posted October 25th, 2010 by Joe Panettieri
Mergers & Acquisitions: The Truth About MSP Valuations
Posted October 21st, 2010 by Joe Panettieri
How much is your managed services business worth? I don’t have an exact answer but MSPmentor gathered some important clues during an MSP Merger and Acquisition panel at the N-able Partner Summit today in Scottsdale, Arizona. Here’s a recap from real MSPs involved in real M&A activity, plus six merger and acquisition tips for MSPs.
Managed Services Meets Health Care
Posted May 5th, 2009 by Joe Panettieri
You’ve heard the hype: The health care vertical remains a hot opportunity for managed service providers. But how can MSPs get started in the health care vertical? And is there a successful MSP you can emulate? I found the answers a few hours ago while speaking with Mike Jones, CEO of ETG — a managed service provider in Birmingham, Alabama, that built its entire business around health care.
Say Hello to Managed Services Videos (Of You)
Posted February 12th, 2009 by Joe Panettieri
Managed service providers often ask me what types of Web 2.0 technologies — if any — to embed into their Websites. If you read MSPmentor regularly, you know I praise MasterIT (an MSP in Bartlett, Tenn.) for their use of viral video. But earlier this week I stumbled onto Jenaly Technology Group’s redesigned Website. A quick look at both sites offers peer MSPs some practical guidance for Web 2.0 and video success.
Five Tips: Managed Services Marketing
Posted December 22nd, 2008 by Joe Panettieri
While some Web sites go dark during holiday weeks, MSPmentor will continue to bring you fresh content. Over the next week, we’ll offer five basic tips on:
- Marketing (Dec. 22)
- Sales (Dec. 23)
- PR (Dec. 24)
- Leveraging Web 2.0 Technologies (Dec. 26)
Let’s kick things off with marketing — which often represents a managed service provider’s greatest challenge. Your target customers need to hear your marketing messages at least seven times to influence a buying decision, according to About.com.
Turn Video Marketing Into MSP Sales Leads
Posted July 11th, 2008 by Joe Panettieri
J. Michael Drake, chairman and CEO of masterIT (ranked No. 6 on our MSPmentor 100), isn’t resting on his laurels. While some managed service providers struggle to understand marketing and PR, Drake is pushing ahead with video marketing, and leveraging online video to generate sales leads. The results are impressive.
