When it comes to bonding with potential customers, many managed service providers (MSPs) earn failing grades. In fact, some MSPs actually drive would-be customers away because they don’t take some simple steps to drive communication on their web sites.
How to Market Managed Services to A Captive Audience
Posted April 23rd, 2008 by Joe Panettieri
During a recent shuttle flight, I noticed a fantastic example of managed services marketing. A company called “Got Vmail” placed this in-flight advertisement on airplane snack trays:
Take Control of Your Demand Generation
Posted March 20th, 2008 by Maurice Saluan
If your client base isn’t growing, you can’t be happy and furthermore you’ll find it harder and harder pay the bills. Your support structure should allow you bring on more new clients and less new employees, if you’ve set up your assembly line properly. If you haven’t, that’s a problem that will require much more time to cover.
How to Promote Your Managed Services Milestones
Posted March 12th, 2008 by Joe Panettieri
Alas, many managed service providers are tech-centric companies that don’t understand marketing and PR. But instead of rehashing this age-old weakness, let’s focus on the positive: There are some easy ways for managed service providers to generate positive press and media coverage about their companies. Here’s the simplest tip of all.
Marketing 101: How to Brand Yourself As An MSP
Posted November 12th, 2007 by Joe Panettieri
What if you launched a new product or service and never bothered to tell anyone? VARs and solutions providers make that mistake over and over again, because they don’t know how to shape their marketing messages, nor are they sure how to get the word out about a new product or service. Some VARs, however, are savvy to free PR and marketing opportunities. One prime example: Total Tech of San Diego knows how to blitz the media (including MSPmentor) with its PR messaging. Here’s a bit about their approach.
_4.gif "ManageEngine")
