Forget the NFL playoffs. Let’s talk baseball. When the Boston Red Sox begin the 2012 baseball season, outspoken manager Bobby Valentine (a.k.a. “Bobby V”) will be at the helm. Back in October, I wrote an article about how the Red Sox’s historic 2011 season-end collapse, fueled in part by certain players indulging in fried chicken and beer during games, could provide cautionary lessons to MSPs serving SMB clients. Today, I’m going to offer a more optimistic set of three positive lessons MSPs can learn from the example of Bobby V.
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How MSPs Can Serve SMBs the ‘Bobby V’ Way
Posted January 5th, 2012 by Dan Berthiaume
How to Brand Your Managed Services Business
Posted September 9th, 2008 by Joe Panettieri
I’m hearing a familiar theme from multiple managed service providers: MSPs want to strengthen their branding and marketing efforts, yet local advertising firms and marketing consultants don’t understand the IT industry. As a result, local consultants who specialize in marketing aren’t very good at shaping an MSP’s brand.
