Not sure how to brand and market your managed service? You can steal a page from Bravura Networks CEO Michael Kaiser. He participates in a rather slick custom video describing the value of managed services in small business. You start to hear the meat of the message about one minute into the video, including interviews with Kaiser and endorsements from two small business customers.
Overall, the video shows how an MSP can effectively brand itself through high-quality custom video.
During our October 2 Webcast, we explored network operation center (NOC) development and outsourcing strategies. If you missed the MSPmentor Live: CEO Exchange broadcast, you can view and listen to the archived event now.
And, sign up for our next Webcast panel discussion, scheduled for November 6 at 2:00 p.m. eastern. Here are the details for the November 6 edition of MSPmentor Live: CEO Exchange.
If you’re a managed service provider, make sure you don’t brand yourself as an IT consultant. That’s one of the key areas where chief information officers plan to cut their budgets for 2009, according to a new survey from the CIO Executive Board.
According to the survey findings: Read More >
Last call: Register now for today’s MSPmentor Live: CEO Exchange webcast. It’s scheduled for Thursday, October 2 at 2:00 p.m. Eastern. During the event, you will have the opportunity to ask top managed service providers about their NOC (network operation center) strategies.
Confirmed guests include: Read More >
Zenith Infotech has been briefing managed service providers about a range of new services from the company. In an October 1 blog entry, the folks at Everon Technology Services offer some perspectives regarding Zenith’s Data Center as a Service, Box Office and Data Center in a Rack efforts. Read More >
Chances are, you know about the iPhone App Store — a wildly popular online destination where iPhone users can easily find and download applications. Now, the App Store trend is shifting to the software as a service (SaaS) industry, where companies like Zoho and SAVVIS are launching online application marketplaces.
Zoho, which competes with Google Apps and Salesforce.com, has had my attention for quite some time. But I learned about SAVVIS by reading Jeff Kaplan’s blog. Here’s a bit more about each company’s application marketplace, and the implications for managed service providers.
For many entrepreneurs and executives, emotions don’t have a place at work. I have met and worked for many senior managers who expect employees to show up in uniform, ready to play, with their game face on. I have also been that manager at times—the one with his own problems who just wishes everyone would do their jobs without complaint and let me do mine.
If only people-management were that simple! In fact, emotions rule in the workplace, whether you want to admit it or not. You think the fight your top tech expert had last night with her husband doesn’t affect you? That you can turn your back when one of your salespeople tells you he’s being ridden so hard by his sales manager that he can’t focus? That it’s not your problem when a customer made your customer service manager break into tears? Read More >
As part of its managed services push into New York, Dell posted the following information video on YouTube. It features Ted Colpo, director of SMB services marketing at Dell.
Whether you’re a Dell partner or a Dell rival, the video reveals how Dell is pitching managed services to SMBs. Colpo also mentions that the managed services are available direct from Dell — or through partners.
