MSPmentor

An economic crisis can be scary. But silent leadership can compound employees’ fears. Savvy managed service providers (MSPs) like masterIT, ranked No. 6 on our MSPmentor 100 list, are working overtime to communicate with their employees during these stressful times.

Without sugar coating the financial meltdown, masterIT CEO J. Michael Drake sent a reassuring memo to his staff on Sept. 28. In it, Drake conceded that the US economy faces some real challenges. But he also provided considerable positive reinforcement to his staff, describing why masterIT remains well-positioned for growth.

Here’s a look at portions of Drake’s memo to team members: Read More >

J. Michael Drake, chairman and CEO of masterIT (ranked No. 6 on our MSPmentor 100), isn’t resting on his laurels. While some managed service providers struggle to understand marketing and PR, Drake is pushing ahead with video marketing, and leveraging online video to generate sales leads. The results are impressive.

First, check out masterIT’s marketing video:

Now, learn how masterIT used the video to generate sales leads.

Read More >