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When it comes to Dell’s partner communications, subtle statements — and non-statements — count for a lot. On the one hand, Dell has worked overtime to tell VARs and managed service providers how to participate in the company’s growing partner program. Kudos. But on the other hand, Dell is potentially sabotaging its own partner program with some of its software as a service (SaaS) press materials.
A prime example: Check out the press release announcing Dell has completed its $155 million buyout of MessageOne, a SaaS specialist. It plays up the small business managed services/SaaS angle (smart) but makes zero mention of Dell’s partners (not smart). Here’s the deal.
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