Five Ways to Kill A Great Marketing Plan

As I look back on 2008, it’s clear to me that the biggest challenge facing managed service providers involves business rather than technology. When we host our MSPmentor Live: CEO Exchange Webcasts, marketing and sales questions often push aside technology questions.

Read More >

Dell Misses Mark On MessageOne Announcement

When it comes to Dell’s partner communications, subtle statements — and non-statements — count for a lot. On the one hand, Dell has worked overtime to tell VARs and managed service providers how to participate in the company’s growing partner program. Kudos. But on the other hand, Dell is potentially sabotaging its own partner program with some of its software as a service (SaaS) press materials.

Read More >

Blog-Powered Site
By ContentRobot