Why do so many managed service provides spend so much time looking in the rear view mirror? That question popped into my head while moderating a session at the N-able Partner Summit last week.
Quite a few summit attendees told me they’re concerned about Microsoft, Dell, Google, Amazon and other big vendors offering software as a service (SaaS) directly to their customers.
Perhaps I’m naive. But shouldn’t MSPs be looking ahead and stepping on the gas, rather than looking back and worrying about big vendor competition?
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When I got off a flight Tuesday evening, an email from Nicholas Vossburg, CEO of TechAssist, a managed service provider, awaited me. Vossburg wanted to chat a bit about Google Chrome — the search engine giant’s new Web browser.


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