MSPmentor

It sounds like a simple strategy: Host a contest to give one small business customer a free extreme technology makeover. And use all the publicity around the event to fuel your lead generation efforts. But here’s what can go right — and wrong — with the extreme technology makeover contests that VARs and managed service providers are hosting.

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When MSP Partners on March 31 announced plans for a managed services accreditation test, I offered some quick perspectives but also raised five follow-up questions. Seeking answers, I contacted MSP Partners and the MSPAlliance — which already offers a managed services accreditation. Here are some perspectives on key questions I had raised.

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One of the most vocal personalities at SecureMyCompany — a Master MSP that hosts Kaseya software — apparently is leaving the company to join MSP University.

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Gary Pica (pictured), a veteran of mindSHIFT Technologies, is making the leap from managed service provider to industry educator. And he’s not alone. As more executives successfully embrace managed services, they’re finding time to launch businesses or consulting gigs that educate the MSP masses.

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As a blogger who leaps from topic to topic, it’s difficult for me to imagine sitting down long enough to write books about managed services. Besides, multiple experts have already filled that void.

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Erick Simpson (pictured), CIO of MSP University, blogged a bit about a rather interesting sales lead strategy known as the Extreme Office Makeover. I’ve been hearing more and more about that sales lead strategy in recent months — and it seems to be working in cities across the United States. For specific details check out Erick’s blog.

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A few months ago, MSPmentor praised several very promising blogs penned by managed service providers, software companies and industry pundits.

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Everon Technology Services LLC, one of our MSPmentor 100 companies, has launched MSP Coach. According to a teaser for the site, Everon has “taken everything we’ve learned and begun creating courses, content, and tools that you can use to help build your MSP business.”

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In case you weren’t able to attend this past weekend’s MSP Revolution managed services summit in Chicago, you can find several recaps on the Web.

• Day 1 recap from Erick Simpson, VP and CIO of MSP University
• Viva la Revolucion from Karl Palachuk
• MSP Revolution Provides New and Spectacular Content  from Karl Palachuk

Amy Luby, the event organizer, apparently fulfilled her mission to move beyond “101″ managed services conferences, and do a deeper dive to help MSPs maximize their business success, noted Palachuk.

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Erick Simpson over at MSP University has introduced a new managed services book, titled “The Best I.T. Service Delivery Book Ever.” I haven’t seen it or read it yet. But perhaps he’ll hand me an autographed copy when we meet at MSP Revolution in Chicago?

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During a tight economy, it’s sometimes difficult for you to turn down a questionable business engagement — even if you know the customer is going to be a nightmare, and the margins aren’t going to be so great.

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I expect to meet MSP University co-founder and CIO Erick Simpson this evening at the Kaseya User Conference’s opening reception here in Las Vegas. Erick has written best-selling books on the managed services industry, and he also assists us from time to time with our Ask a Mentor program, wherein we answer dozens of reader questions per week.

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