Memo to Managed Service Providers: Be George Costanza

George Costanza on Managed ServicesSome technology vendors are canceling face-to-face events to conserve cash. Other technology pundits are embracing telepresence to drive video conference discussions.

It’s wise to closely monitor your business spending. But it’s time for managed service providers to emulate George Costanza of Seinfeld fame. In one classic episode of the sitcom, George discovers he’s far more successful when he does the exact opposite of his initial instincts.

Translation: While everyone else is canceling business travel you should get out on the road. Now. Here’s why.

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Memo to MSPs: Keep Traveling During Economic Slowdown

Web seminars are fantastic for quick, educational tutorials about managed services and business management. Skype and other tools allow us all to connect for free over vast distances.

But as we all consider the economy and our second quarter budgets, one thing just became super-clear to me: We can’t afford to stop traveling to highly targeted industry events. Here’s one example to prove my point. Read More >

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