Are you repeating the same business branding mistakes you made in the 1990s? Here’s why I ask: When we launched our company (Nine Lives Media Inc.) we made a couple of branding mistakes without realizing it. But we took corrective action quickly.
Are managed service providers making the same branding mistakes we made initially? In some cases, yes. Here’s a closer look at the situation.
What if you launched a new product or service and never bothered to tell anyone? VARs and solutions providers make that mistake over and over again, because they don’t know how to shape their marketing messages, nor are they sure how to get the word out about a new product or service. Some VARs, however, are savvy to free PR and marketing opportunities. One prime example: Total Tech of San Diego knows how to blitz the media (including MSPmentor) with its PR messaging. Here’s a bit about their approach. Read More >
