Marketing 101: Managed Services for Healthcare
If you want to promote your managed service into a vertical market, steal a page from Third Brigade’s playbook. The company, which offers security solutions to managed service providers, is making some PR noise at this week’s huge HIMSS (Healthcare Information and Management Systems Society) conference in Orlando.
Third Brigade says it is partnering with Concordant, Inc., to offer Electronic Health Records (EHR) infrastructures for physician organizations and ambulatory practices.
The bigger message for MSPs, however, is that you can generate considerable PR noise in specific vertical markets. The trick is to latch onto major industry events — even if you don’t have the budget or trade show resources to actually attend the event. Here’s how. Read More >
Managed Services for PCI Compliance?
Earlier this decade, I was guilty of sounding the compliance alarm. I moderated dozens of CIO events focused on Sarbanes-Oxley, HIPAA (Health Insurance Portability and Accountability Act) and other corporate compliance mandates. These days, PCI DSS (Payment Card Industry Data Security Standard) has our collective attention, and clear implications for managed service providers. Here’s why. Read More >
Cognos CEO Watching Managed Services
The folks at Cognos, one of the leading business intelligence software providers, are in a curious position. Cognos’s rivals are getting acquired by big players like Oracle and SAP AG. And the software industry as a whole is moving toward software as a service (SaaS) — think Salesforce.com and NetSuite.com. So where does that leave Cognos? The BI software provider has to get a better feel for SaaS, managed services and the channel. Fast. Cognos’s CEO is doing exactly that. Here’s how. Read More >
Third Brigade Makes First Service Provider Move
Third Brigade, a security software company led by former Entrust Technologies executives, is opening its arms to managed service providers. During the MSP Alliance conference in San Jose, Third Brigade announced that it has expanded its partner program to support service providers. I’ve got to admit: Third Brigade wasn’t on my radar until I spotted them at the conference. But they’ve got my attention now. Here’s why. Read More >
Five Trends At MSP Alliance Conference
I’m in San Jose for the MSP Alliance Fall Managed Services Conference. It’s my first time at an MSP Alliance event. And frankly, I’m not sure what to see. But I do expect to hear about five key trends at the event. Here’s the rundown.





