MSPmentor

A few hundred people will likely pack their bags and head to Atlanta, where a managed services conference kicks off March 31. Some companies “wait” to announce news at events like this. But progressive MSP participants like Waypoint Solutions Group are creating marketing buzz before attendees even arrive for the opening keynote.

Here’s how. Read More >

Lots of schools are closed this week in the United States. Email and voice mail traffic seems a  little bit lighter. It’s the perfect week to come into the office a little late and leave a little early.

Or is it? In reality, big companies are working overtime to win new sales and ensure they meet their 1Q financial goals. And small firms should take some time to carefully review their managed services strategies heading into 2Q. Here are five items that should be on your priority list for the week ahead. Read More >

Many online events have turned into pure vendor sales pitches. But Microsoft’s Small Business Summit, which kicks off March 24 at noon eastern, caught my attention because it includes extensive sales and marketing guidance for attendees.

And it’s a a safe bet many of the guest speakers will direct their comments to solutions providers and managed service providers. Here’s a closer look at the agenda and some registration info.

Read More >

TeamLogic IT, the managed services franchise I mentioned in a March 19 blog entry, is going viral with its online marketing.

I just spotted this TeamLogic video on YouTube:

The TeamLogic IT video has surfaced a few days after my original blog post covering viral marketing video strategies for MSPs.

If your client base isn’t growing, you can’t be happy and furthermore you’ll find it harder and harder pay the bills. Your support structure should allow you bring on more new clients and less new employees, if you’ve set up your assembly line properly. If you haven’t, that’s a problem that will require much more time to cover.

But here’s some guidance—seven tips for marketing and nine tips for lead generation—that can help.

Read More >

Where can aspiring — and established — managed service providers go for guidance? Whether your question is business or technology related, feel free to submit it to MSPmentor through our Ask a Mentor service.

We’ll connect you with an MSPmentor staff member or a third-party expert to help answer your question. You’ll have a one-on-one online dialog, and the opportunity to learn from experts across the globe.

We certainly don’t claim to have all the answers, but our experts are here to help. Here’s a link to our Ask a Mentor service. The page also includes several sample questions submitted by our readers in recent weeks.

Gary Read, CEO of Nimsoft, has our attention. His personal blog, dated March 12, mentions that the managed service platform provider…

… “has some huge news cooking.”

That’s quite a teaser line, Gary. What’s going on? A merger? An acquisition? A big customer win? A product launch? Read More >

Alas, many managed service providers are tech-centric companies that don’t understand marketing and PR. But instead of rehashing this age-old weakness, let’s focus on the positive: There are some easy ways for managed service providers to generate positive press and media coverage about their companies. Here’s the simplest tip of all.

Read More >