MSPmentor

If you want to promote your managed service into a vertical market, steal a page from Third Brigade’s playbook. The company, which offers security solutions to managed service providers, is making some PR noise at this week’s huge HIMSS (Healthcare Information and Management Systems Society) conference in Orlando.

Third Brigade says it is partnering with Concordant, Inc., to offer Electronic Health Records (EHR) infrastructures for physician organizations and ambulatory practices.

The bigger message for MSPs, however, is that you can generate considerable PR noise in specific vertical markets. The trick is to latch onto major industry events — even if you don’t have the budget or trade show resources to actually attend the event. Here’s how. Read More >