Posts by Maurice Saluan

Take Control of Your Demand Generation

If your client base isn’t growing, you can’t be happy and furthermore you’ll find it harder and harder pay the bills. Your support structure should allow you bring on more new clients and less new employees, if you’ve set up your assembly line properly. If you haven’t, that’s a problem that will require much more time to cover.

But here’s some guidance—seven tips for marketing and nine tips for lead generation—that can help.

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A Door Opener for Managed Services

We all talk about how difficult it is to grow our sales. Is there a magic bullet? What can you use as a door opener so you can promote your managed services? Let’s focus on what small to medium size businesses (SMB) are looking for.

According to top publications and research groups, business owners and managers in the SMB market are most interested in three services: (1) Unified Communications/VOIP; (2) Security; and (3) Data protection/storage. To attract the SMB’s attention, satisfy one if not all of these needs. Read More >

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