HEROware, a backup and disaster recovery specialist, has announced a new plan to help managed service providers increase their sales and improve their margins. It’s called the HERO-Defender+ Stimlus Plan, and it will run until the end of the 2011 calendar year. Here’s how it works.
SMBs can simply bring a competitor’s invoice to HEROware and HEROware will match the price and give that SMB client free access to the HERO-Defender+ solution for one month.
HEROware’s new initiative will save customers hundreds to thousands of dollars per year by virtue of getting the first month free. The program is open to customers that have newly installed versions of the HERO-Defender Server Replication Stack, the latest version of the company’s signature business continuity solution for small and medium sized businesses, or customers who become HEROware Partners and buy the HERO-Defender+ Server Replication Stack. The idea is to encourrage partners to buy the company’s new product, which is designed to replace BDR stacks from other vendors that exists on 64-bit hardware. Current HEROware partners using other products are also eligible for the incentive program, though they need to purchase the HERO-Defneder+ Server Replication Stack and install it on their 64-bit BDR hardware.
The HERO-Defender line of security products includes FILE-Cloud, SERVER-Cloud and MAIL-Cloud.
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Posted In: Managed Security Services | Managed Services | SMB Technology
Tags: Fred Mayne | HEROware | Managed security services | Managed Services | SMBs
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It’s gotten really interesting that some vendors think that selling a managed service is just a matter of price and product. Once a MSP has built their reputation and support around a service the chances that they’ll just carry that order into another vendor is remote. In a BDR market that is so highly fractionalized I would suggest that MSPs pick a vendor that will answer the phone at night and sell their value.
I’m glad to see HEROware’s efforts to help out the MSP community when many of us are seeing margin erosion from increased competition. I know several people who are taking advantage of this offer because of the current perceived uncertainty with Zenith and Datto right now.
To respond to Ed: When your vendor is making MSPmentor almost daily t’s not always a good thing. Many MSPs are looking hard at alternitives they can count on to be there next year. I also don’t think you can just pick a BDR vendor out of a Google Search. As with any product in your Managed Services Offering you need to decide how your business will operate and pick a product that fits into that. We evaluated several alternatives and picked HEROware for the pricing, 24×7 support, and genuine willingness to listen to our comments and actively engage us for ideas to make the product better. The HEROware Bring Your Own Box program is an example: I mentioned that and a referral plan idea to the management and they took it and ran with it and several other ideas. Their willingness to partner with ASCII was also huge for us.
Matthew Adkins
http://www.vamguardtech.net