Averiware and GreenAppX are partnering to promote a range of SaaS and cloud applications to service providers. The move could allow VARs and MSPs to more effectively promote SaaS-based business applications to end-customers. Here’s the background.
Averiware promotes SaaS-based applications for CRM and business management. GreenAppX, meanwhile, is a cloud brokerage enablement company. GreenAppX allows service providers, resellers and vendors to deliver cloud services to businesses and consumers.
Under the terms of the deal, GreenAppX will offer Averiware’s suite of business and productivity solutions through its services delivery network, which includes an international group of IT service providers and communications service providers. The Averiware suite includes accounting and financial reporting, customer relationship management (CRM), salesforce automation, supply chain management and human resources management. Pricing for Averiware solutions starts at $29.95 for single sales and customer services users. You can get a free 30-day trial here.
We’re curious to learn more about the GreenAppX cloud brokerage strategy. Many distributors such as Ingram Micro, Tech Data and Synnex are building cloud portals where VARs and MSPs can source SaaS applications and online services. Some of the cloud portal or cloud aggregator initiatives allow channel partners to manage their own cloud branding, billing and pricing. Other cloud systems don’t offer such capabilities.
We’ll be watching to see how the GreenAppX Services Delivery Network continues to evolve for cloud-centric service providers.
Additional insights from Joe Panettieri.
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Posted In: Cloud Computing | Marketing | Partner Program | SMB Technology | Software as a Service and Hardware as a Service | Technologies
Tags: Averiware | CRM | GreenAppX | Managed Service Provider | SaaS | SMBs
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Here’s the rest of the story behind GreenAppX, but first in full disclosure, I am an investor in GreenAppX and also president of a communications services provider and GreenAppX integration partner. There is more than meets the eye with GreenAppX than casual observers discern at first blush. Besides the fact that we continually onboard new applications to help channel partners provide more comprehensive solutions, we are also pioneering cloud-to-cloud integration of applications. Integration between apps in disparate clouds increases functionality and value exponentially, especially when there is one entity to source from that also provides billing and customer support.
Our combined and broadened approach to Cloud applications partnering via GreenappX cannot be found elsewhere in alternate channels today. The net result for the VAR/Partner channel is that they can go much wider and deeper with their customers with additional Cloud applications that provide increasing functionality and significantly higher revenue per user (RPU). Imagine taking a mundane and marginally profitable hosted email customer from $10 per user to over $100 per user! For a fifty user client that’s the difference between $500 and $5000 in monthly billings. With margins between 20% to 50%, it’s a serious business advantage.
The ability to allow customers the option of incrementally increasing their Cloud application solutions (in a self-service portal by the way) is revolutionary. The community of hosted email providers is overcrowded to put it mildly, but the ability to add Encryption, Unified Communications (with QoS), CRM, Mobility, Auto Archiving, Remote File Server, Accounting, Disaster Recovery and more with integrated functionality between them is wholly unique. That is the bigger story behind GreenAppX.
Emmet,
Thanks for your perspectives. Some questions:
1. How long has GreenAppX been around?
2. How many employees?
3. Can you disclose if the company is profitable?
4. If you can’t comment about #3, what about funding — is GreenAppX well-funded? How so?
Thanks for your thoughts.
-jp
Joe, GreenAppX (GAX)has been operating for three years. Combined we have thirty five employees and about five hundred (500) channel partners. Overall, we have been profitable every quarter for the last eight (8) years, but we don’t breakout specific financial data for operating entities. GreenAppX has primariliy been funded, amply I would say, by the investment arm of AB&T Telecom. Cash from GAX operations is also present, of course. Like any growing and morphing technology company, we have been on a course of potential M&A activity and work with investment banks for smart money from outside funding sources if the right partner for that comes along.
Emmet: Thank for that additional background. Very interesting. Please keep me posted as you hit new milestones.
-jp