On paper, Master MSPs sound like ideal channel partners. Generally speaking, Master MSPs offer VARs and aspiring MSPs a range of recurring revenue services and IT solutions — everything from NOC (network operations centers) to turnkey remote monitoring platforms. But the Master MSP market has faced its share of challenges over the years. Now comes word that MSP1 of India is seeking to build a global Master MSP business. Can the strategy succeed?
In an email alert, CEO Prakash Chaudhari states:
“We will continue to provide remote monitoring and management software based on our partnership with Level Platforms, on a on-premise and on MSP1 cloud options. We are also the representation company for the Intel Hybrid Cloud program in India and most of you will be interacting with me and my colleagues on this.
I would however, like to take this opportunity to update you on the new services and happenings at MSP1:
We have strategically decided to become a global Master Managed Service Provider (Master MSP). MSP1 will work with Value Added Resellers, MSP’s, OEM and Technology companies to provide a ‘Value’ based service offering to their end customers in a completely private labeled model. We will provide a sophisticated back end Network Operations Center, (NOC) called MSP1 4.0, along with outsourced technical support and helpdesk services, and the entire break fix service governance at the back end for our partners, completely private labeled…I would like to highlight that MSP1 is a pure-play Master MSP — not a software reseller or VAR. We make a business out of remote delivery of IT infrastructure management services, and can manage your clients’ IT infrastructure as per your requirements on a completely transparent basis with no-compete.”
That’s an ambitious strategy. But I also think the Master MSP industry is, well, difficult to master. A few companies — most notably Do IT Smarter and Virtual Administrator — have successfully served MSPs for several years. But other Master MSPs, including MSP Services Network, have quietly faded from the landscape — often because it’s expensive for Master MSPs to find, recruit and retain VARs and aspiring MSPs.
In some ways, distributors and software companies have also competed in the Master MSP market. A few examples:
- Ingram Micro has the Seismic service, but more recently has branded around Ingram Micro Cloud — an aggregator service and marketplace for VARs and MSPs.
- Synnex has been building a managed services platform.
- Zenith Infotech is well-known for NOC, BDR and other services that VARs and MSPs can leverage.
- And NetEnrich has been pushing beyond its NOC services to offer closet-to-cloud services for the channel.
Meanwhile, it’s difficult to build a Master MSP business. You need to integrate multiple back-end services and then price to compete against major distributors, NOC providers, specialty help desks, and more. Then, you need to somehow find the time to recruit, onboard and train VARs and MSPs to use your services.
Those are difficult tasks in the North America market. But MSP1 has boldly stated that it will pursue a global Master MSP strategy. In some ways I’m skeptical of the “global” push.
Still, I certainly respect entrepreneurs, and I’ve known MSP1 CEO Prakash Chaudhari since around 2008. He’s previously worked at NetEnrich and Zenith Infotech, so I believe he understands how to build out a range of managed services offerings for the channel.
According to Chaudhari’s LinkedIn bio, MSP1 has 47 channel partners in India and 17,000 devices under management. Those are impressive figures, though I don’t know if MSP1 is profitable. And we’ll be watching to see how Chaudhari potentially scales MSP1 into North America, Europe and more.
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Posted In: EMEA (Europe, Middle East, Africa) | Master MSP | North America | Partner Program
Tags: Do IT Smarter | Ingram Micro Cloud | Ingram Micro Seismic | Level Platforms | Master MSP | MSP Services Network | MSP1 | MSPSN | NetEnrich | Prakash Chaudhari | Synnex | Virtual Administator | Zenith Infotech
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Joe thanks, as always for your advice.
We know that being a Master MSP is a big task. And as rightly put by you, history has proved otherwise….
While I respect each and every Master MSP the world has seen, MSP1 decided to become a Master MSP to walk all the talk I did when I was an Executive with various companies.
We see the SMB market desperately under-served while they bring in the goodies to the overall economy…Be it North America, Europe or rest of the world.
We aspire to be a global Master MSP….and the team at MSP1 will make that happen. Let me answer some of your questions:
1. Are we profitable? Yes, we are. We have been profitable since 4 months now. MSP1 was founded in February 2009 when you wrote about me going back to India. One thing we believed in was cash and not credit…we have made progress that way. Our competition in India has (booked) many a devices orders… but cannot gurantee licenses deployed. We can. I am proud to say we are 43 employees already when write this thanks to some OEM partnerships we have done in recent times.
2. Our vision of becoming a global Master MSP is easily possible when we do work for MSPs in India. Remember, India is a cost conscious country and if MSP1 can earn profits out these operations, I am game with rest of the world.
3. Most Master MSP have forgotten that the core essence of delivery is of services automation and of Service Governance. Example: Bottom lines of any MSP and profits are the engineer: technician ratio. We intend to increase and improve this…with our competency in automation and deployment and overall governance model. Not to mention we are aware of the culture aspects of the region we work in…and the relationship thereof.
4. Last but not the least; you forgot one important aspect to my email, servicing the OEM and technology companies. Expect some surprising press on this front. Keeping my fingers crossed as I write this….
We are ambitious; no doubt. And this is a long journey. We might lose some…we might win some…we at MSP1 intend to have fun all the way. At the end of the day we intend to ask ‘Are you bring served?’ if not………we are the one for you. I as an entrepreneur; am enjoying the path I have taken, with your and our partner blessings intend to make MSP1 the number 1 Master MSP. Amen!
Prakash,
Thanks for sharing such detailed insights. We’ll certainly keep an eye on item 4. When the time is right please offer us an update on that item.
-jp