Cablevision, a major broadband provider headquartered in New York, has launched television ads promoting an online backup service — powered by Carbonite. The move targets consumers rather than small business owners. But it’s safe to expect Cablevision to make SMB online backup moves. Here’s why.
Cablevision’s TV ads promote Optimum Online Backup, Powered by Carbonite. The service offers consumers 2GB of free online storage — or enough space to store about 400 songs or about 600 photos, according to Cablevision. But to qualify for the service you need to be a Cablevision Optimum Online broadband subscriber.
Meanwhile, Cablevision also promotes Optimum Lightpath, a business-centric effort that includes managed services, data, voice, video and Internet services. The Lightpath effort also includes business continuity and backup services.
Generally speaking, Cablevision frequently promotes Optimum Lightpath to larger businesses, colleges, universities and hospitals. But it’s safe to expect Cablevision to increasingly target SMBs. I wonder if Carbonite — or another third-party backup service — will play a role.
Sign up for MSPmentor’s weekly Enewsletter, Webcasts and Resource Center. And follow us via RSS; Facebook; Identi.ca; and Twitter. Plus, check out more MSP voices at www.MSPtweet.com.
Read More About This Topic
Share This Post
Posted In: North America | Software as a Service and Hardware as a Service
Tags: Cablevision | Carbonite Online Backup | Managed Storage Services | Managed Video | Managed VoIP | online backup | online recovery | Optimum Lightpath | Optimum Online Backup
Interact: Add a Comment | Trackback Link | Permalink
Subscribe: RSS Feed
Take a look at our 
Great info. Carbonite can see the potential of this market as there is much to come for targeting the consumers. Interesting that they joined up with another company. I do think others will follow along if this campain works.
-Brian
Good post.I think Carbonite is good but now days online backups are so many and there are more still yet to come.I use an online backup called safecopy backup.I love this system so much just because they are so cheaper compeared to anyother online backup system.And now they are upgrading there 3GB unlimited free trial version to 5GB.This is so owesome.
Brian, Carol: Rather than focus on the Carbonite side of this deal, I’m far more curious about the service provider side of the deal. How will other big broadband providers address online backup? And will they go after SMB customers? Quite a few readers sent me email about similar moves from Verizon…
-jp
It is informative. This is a good news for some potential subscribers, Carbonite is upgrading their features for upto 2G of online storage, that is not bad after all.