We’re on the same page. The biggest problem with social networks: Many have quick success because they trigger virtual “reunions” — where old classmates or former co-workers can reconnect. But the magic quickly fades after people share their memories and move on.

There needs to be glue — a common bond, goal or ongoing interest — that drives a social network forward…

Hence, B2B social networking platforms such as Partnerpedia must put the emphasis on how it can help companies increase sales – either by helping them and their partners become more effective through channel enablement and collaboration, or by helping the company increase its exposure and expand into new markets.

If Michael/IDC want to sing PartnerPedia’s praises directly, the MSPmentor comment section is wide open to him and the research firm.

We also recently launched Partnerpedia Private Networks that is designed to help companies maximize business through partners while reinforcing their company brand.

With sales through indirect channels increasing at an exponential rate, it is more critical than ever to fully enable ones entire network of channel and solution partners, and not only the top producers.

Michael Fauscette, group vice president of software business solutions for IDC noted that “Partner-to-partner collaboration and social networking are already happening, although often driven at a grass roots level. The difference is whether you as an enterprise are proactively engaging your partners in a collaborative fashion, if not, you run the risk of being left behind. Partnerpedia Private Networks is a great way for companies to maintain strong brand affiliation while gaining visibility to and maximizing the effectiveness of their partner community.”