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SonicWALL Continues MSP Education
Posted June 8th, 2009 by John Moore
Before increasing its focus on managed service providers (MSPs), security specialist SonicWALL spent a few months studying the market. Jan Sijp, director of policy management at SonicWall, earlier this year began interviewing MSPs to get a sense of what approaches to pursue, and pitfalls to avoid, in building such a business.
Managed Services Marketing: Spending vs. Speaking
Posted June 8th, 2009 by Joe Panettieri
Over the weekend several MSPmentor readers asked me to focus increasingly on marketing tips for managed service providers. Your requests came through loud and clear. You’ll see multiple marketing-related blog entries in the days ahead, including this one. Let’s start with the basics: Marketing spend vs. marketing speak.
How to Engage A 40-Person Small Business Customer
Posted June 8th, 2009 by Joe Panettieri
I spent some time on the phone June 5, learning how Frontpoint (a managed service provider) supports Global Medical Staffing (a 40-person small business). If you’d like to learn about their business relationship — directly from Frontpoint CEO Dan Stanford and Global Medical Staffing COO Alan Lakomski — then join us for next MSPmentor Live webcast, scheduled for June 10 at 2:00pm eastern.
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