Comments on: N-able Launches Midmarket MSP Partner Program

By: Jason Caras

Jason Caras — Tue, 26 May 2009 16:53:39 +0000

IT Authorities, Inc.
813-246-5100

By: Joe Panettieri

Joe Panettieri — Fri, 22 May 2009 18:49:33 +0000

Jason: Thanks for your thoughts. Can you disclose your company name in case our readers/peer MSPs want to connect with you and get more thoughts?
-jp

By: Jason Caras

Jason Caras — Fri, 22 May 2009 16:45:08 +0000

Nice write up, Joe. The mid-market is proving to be a great play for us and N-able has been there every step of the way. From day one we’ve had their support and have since been able to approach clients of all sizes ranging from the 25 to 500 seats with more flexibility. By that I mean, the sales cycle starts out the same – we lead with our MSP offering and if that goes well we move forward. However, if they have their own IT staff and want the software in-house we can now re-sell them N-central and wrap our services around the product. We still get the client, the revenue and the opportunity to sell them more over time. It’s been great and I’d certainly recommend to other people who are looking at MSP vendors today, to strongly consider N-able vs. others who compete with you for dollars in the mid-market. N-able’s bringing us leads, not more competition.

By: Joe Panettieri

Joe Panettieri — Wed, 20 May 2009 13:05:25 +0000

Josh: Hope all is well with you and the team. Keep us posted as Everon continues to expand its business initiatives. Curious to know if you’re targeting midmarket or smaller customers.

Readers: Josh Clifford is from Everon Technology Services, a savvy MSP that landed on the Inc. 5000 list, the MSPmentor 100, etc. Their team is well known for their sales, marketing and branding efforts.

By: Josh Clifford

Josh Clifford — Wed, 20 May 2009 03:39:04 +0000

Zenith has their ARCA system for mid market DR needs and CW has downstream IT which they have been promoting for some time now.

Josh

By: Joe Panettieri

Joe Panettieri — Tue, 19 May 2009 17:25:40 +0000

Peter: Thank you for describing Level Platforms’ midmarket channel strategy. I will keep it in mind as we plan future midmarket coverage.

All readers: The comments area remains wide open for any other midmarket strategies I missed in the original blog entry. That’s the beauty of social media: Educated readers fill in the blanks for fast-talking bloggers who miss a fact or two

By: Peter Sandiford

Peter Sandiford — Tue, 19 May 2009 17:19:52 +0000

In response your question “who did I miss”, please note that Level Platforms never sells to end users. We pass end user leads on a regular basis to local partners.

Level Platforms has operated a “midmarket” program for several years encouraging our partners to resell the management console – our Service Center – to end customers IT organizations under any pricing and management arrangement they wish.

In fact with most of our sign up packages we include one or more free Service Centers to encourage them to sell this solution into this market. We have had tremendous success with this program with many end customers IT organizations working with our partners to provide a customized service offering perfectly complementing their respective strengths, while providing the MSP a continuous window on new opportunities.

Managed Workplace includes completely user definable roles and permissions allowing the service provider to work out with their customer exactly which services are to be delivered, when and by whom right down to the individual device if required.

With full integration across all of the PSA and many of the corporate help desk solutions including multiple help desk synchronization, virtually any collaborative relationship that a service provider can work out with the local IT manager can be delivered literally out-of-the-box.

Peter
http://www.levelplatforms.com