You’ve heard the hype: The health care vertical remains a hot opportunity for managed service providers. But how can MSPs get started in the health care vertical? And is there a successful MSP you can emulate? I found the answers a few hours ago while speaking with Mike Jones, CEO of ETG — a managed service provider in Birmingham, Alabama, that built its entire business around health care.
I met Jones during an evening conversation at the Ingram Micro Seismic Partner Conference in Dallas last night. He mentioned that ETG, a member of the MSPmentor 100, has 3,000 users and 4,000 devices under various managed services contracts. And all of those users and devices are in the health care vertical.
Take a look at ETG’s web site. Simple. To the point. And packed with clear positioning statements for health care customers. The company’s tag line sums up everything nicely:
“Powering Healthy Business”
And a Why Us web page offers clear vertical market messaging:
“Say you’re an ETG client and you’re evaluating a new piece of imaging equipment or looking at going to an EMR. Because our focus is healthcare, we offer informed opinions and connect you with our other clients for consultation. Other IT companies don’t have that specialized knowledge to share to your benefit.
ETG is also actively involved in the major trade associations and groups, like the MGMA and HIMSS, which helps us stay current on relevant issues and maintain regular training on the technical areas of our business.
These are just two more ways we power healthy business.”
So how can you learn more from ETG? Pick up the phone or send an email to Jones. He’s on the phone comparing notes regularly with other leading peer MSPs, including the folks at Master IT.
Jones also is exploring the True Profits peer group concept, where peer MSPs meet quarterly to share, discuss and enhance their financial and business metrics.
Back later today with more coverage from the Ingram Micro Seismic Partner Conference.
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Posted In: Marketing | Master MSPs | Sales
Tags: ETG CEO Mike Jones | Health Care MSPs | Ingram Micro Seismic Partner Conference | Managed Services Health Care | Managed Services Vertical Markets | Master IT
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