Managed Service Providers Rethink Sales Compensation Plans

managed services sales  compensation plansWithin the span of 30 minutes yesterday, three separate sources told me they’re expanding their managed services sales staff in order to lift recurring revenues during the recession. But in each case the story was the same: To fill new sales positions without breaking the bank, the MSP is offering lower base pay and increasing commission rates.

That’s an obvious pay-for-performance strategy. And in this economy, I think it’s a wise move — as long as you carefully consider a plan that energizes your new recruits without alienating your existing sales staff.

Growing Talent Pool

If we see major consolidation in the IT market (two examples: IBM’s potential buyout of Sun Microsystems, plus ongoing MSP industry consolidation), corporate sales teams will continue to take a hit — pushing more sales professionals onto the unemployment lines.

Plus, there are thousands of displaced sales pros from other markets (real estate, auto sales, and so on) who are looking for a fresh start. Surely, many of those talented folks will be willing to take lower base pay in return for higher commission rates.

The trick, however, is finding a compensation plan that doesn’t alienate your current sales team even as you try to find new recruits for new sales positions.

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2 Comments on “Managed Service Providers Rethink Sales Compensation Plans”

  1. Teanna Spence Says:

    You should really look at the job roles (a category of positions that have the same or similar skills and responsibilities) and create a compensation plan that supports that job role. That will drive the right base to incentive mix.

    Sales reps talk and share information. If the reps are doing the same work, then maybe the right answer is to adjust all the reps in the job role to the same plan structure.

    We started a similar discussion on our blog- feel free to comment here: http://www.makanasolutions.com/Blog/bid/6911/Sales-Role-Reversal-The-importance-of-job-roles-and-compensation

  2. Joe Panettieri Says:

    Teanna: Thanks for your 2 cents and the link. Here’s yet another compensation approach, from TheVARguy.com

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