As I look back on 2008, it’s clear to me that the biggest challenge facing managed service providers involves business rather than technology. When we host our MSPmentor Live: CEO Exchange Webcasts, marketing and sales questions often push aside technology questions.
MSPmentor’s menu system (at the top of this page) includes dedicated marketing and sales sections. And we continue to link out to interesting articles, including this “Five Ways to Kill A Marketing Plan” piece from Entrepreneur magazine.
Generally speaking, I consider the Entrepreneur and Inc. magazine RSS feeds required reading — for my own business and for tips that may apply to MSPs.
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The biggest marketing problem of all: Most MSPs don’t have any type of marketing plan and don’t know where to start.
Wilson: Unfortunately, many MSPs start by promoting their vendor relationships rather than their own expertise and brand. For those getting started, I continue to highly recommend this great book: The New Rules of Marketing and PR.
Another good idea is to brand yourself because personal branding is great way to start for SMBs. Here is a great resource to start learning a few tips and tricks: Personal Branding Blog