Comments on: masterIT Provides Education Amid Gulf Coast Disasters http://www.mspmentor.net/2008/09/15/masterit-provides-education-amid-gulf-coast-disasters/ Managed Services & Cloud Services Blog for VARs & MSPs Tue, 14 Feb 2012 23:41:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Panettieri http://www.mspmentor.net/2008/09/15/masterit-provides-education-amid-gulf-coast-disasters/comment-page-1/#comment-26980 Joe Panettieri Tue, 16 Sep 2008 01:12:59 +0000 http://www.mspmentor.net/2008/09/15/masterit-provides-education-amid-gulf-coast-disasters/#comment-26980 I just received follow-up info from masterIT's J Michael Drake. Check out these metrics: . masterIT sent over 2,100 email invites today in the initial blast to C-level execs of over 700 companies in our market area . The blast had a rather incredible 35% open rate . A 17% click-through rate to the registration form . 25 online registrations in the first day . masterIT will send a direct mail piece next week and following with a second email blast the week after . Company expects over 200 C-levels to attend Anybody questioning the value of organized marketing to drive face to face events? I just received follow-up info from masterIT’s J Michael Drake. Check out these metrics:
. masterIT sent over 2,100 email invites today in the initial blast to C-level execs of over 700 companies in our market area
. The blast had a rather incredible 35% open rate
. A 17% click-through rate to the registration form
. 25 online registrations in the first day
. masterIT will send a direct mail piece next week and following with a second email blast the week after
. Company expects over 200 C-levels to attend

Anybody questioning the value of organized marketing to drive face to face events?

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