Your brand is the most important brand, make sure that it shines with excellence.

Thank you for this post. Measuring is great when you have a baseline. And to get from good to great – you have to push harder based on the hard reality that something just isn’t good enough.

So, how about putting some of these measurements online not only for you to see but for your customers as well – and measure things such as:

1. Things the customer felt was valuable versus no value
2. Percentage of lost customers to a competitor
3. Salesforce closing rate, cold call rate
4. Percentage of wait time per customer (in real time)
5. Measure ability to achieve strategic business goals
6. Measure services customers desire and recieved

Number 6 is important based on the very fact that consumers want what others want. When we see what a customer desires, we all of the sudden want it too – whether it’s a service or product. Take the business opportunity to turn measuring into marketing.