During a recent shuttle flight, I noticed a fantastic example of managed services marketing. A company called “Got Vmail” placed this in-flight advertisement on airplane snack trays:
Essentially, Got Vmail is reaching a captive audience with a compelling message: For just $9.95, smart entrepreneurs can try a virtual phone system that makes a small business appear all grown up.
There’s only one thing I don’t like about the ads: Got Vmail’s name can easily be misinterpreted as Go TV mail.
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That’s pretty funny, actually! You have to admit, though, this ad gets ‘em where they live. I’ve had to do business by phone at the airport so many times, but at least I know that my clients are hearing professional messages when they call my mobile. I’m a customer of GotVMail (note my capitals), if you haven’t guessed, so I guess I would just automatically read the ad correctly, but particularly the lower logos on that tray all in lower case — gotvmail — could be “Go TV”. I did notice, though, that the text underneath the “Smart Entrepreneurs” uses the harder-to-misinterpret capital configuration (GotVMail). Anyway, it’s nice to see others who can relate to the GotVMail model.
These are smart Babson College guys - they are crushing it with GotVmail. They have always been very good marketers; even at a very early stage you could find their ads seemingly everywhere.
Mike Cooch
http://www.smbitpros.com
http://www.everonit.com
“They have always been very good marketers”
A rare skill set, indeed, when it comes to managed services. No offense to the MSPs and industry players out there, but marketing seems to be one of the greatest weaknesses facing many MSPs.