MSPmentor

In addition to the seven tips for selling managed print services, there’s another simple way for you to transition your customers to higher-margin printer solutions: Promote the “green” benefits of solid ink technology, which generate 90 percent less waste and garbage compared to traditional laser printers, according to Xerox.

In fact, Xerox is using a catchy Web 2.0 marketing campaign — involving a YouTube video made by “Gabby,” a tween concerned about the environment. Sure, the video is self-serving. But it mixes low-tech chatter with high-tech concepts to make a compelling point about solid ink technology. Here’s a look at the clip: