10 Managed Services Predictions for 2008

You know the drill: It’s the end of the year. Time for some predictions to stir some reader debate and feedback. Here’s a look at where I see the managed services market going in 2008. Agree? Disagree? I’m all ears.

10. Initial Public Offering: One or more platform providers will test the IPO market in late 2008.

9. Consolidation Continues: Hardware and software giants will emulate Dell’s strategy and buy their way into the MSP market. Microsoft certainly has deep pockets. And a strong remote management story could bolster confidence in Vista deployments.

8. Hello Linux, Apple: Platform providers will extend their administration tools to support Linux and Apple’s Mac OS X. Kaseya has already announced such plans. Others will follow.

7. Calling for Help: Management consoles also will increasingly support smart phones.

6. The Price is Right: Low-cost “starter” solutions will be widely available from most platform providers.

5. No Starter Fees: Hosted MSP solutions, available with no upfront costs, will proliferate as VARs seek solutions that involve monthly fees rather than lump-sum licensing costs. Two prime examples are SecureMyCompany and ProactiveWatch.

4. Green to Gold?: Platform providers will evangelize the “green” nature of managed services. Level Platforms CEO Peter Sandiford is one of the key voices promoting the green benefits of managed services. This type of messaging should have strong appeal through mid-2008, but I wonder if the “green” trend will begin to die down by late 2008.

3. The Truth Hurts: At least one major platform provider — likely specializing in security — will get burned by making false claims about its sales momentum and market penetration. Venture capitalists will begin asking questions and the CEO could be shown the door.

2. One Dashboard for All: MSPs will demand platform interoperability, and APIs (application programming interfaces) that allow users to have a single dashboard for multiple platforms.

1. Continued Growth: This is the easiest prediction of all. As the CEOs of Autotask, N-able and others have stated, only about 5 percent (or less) of small business PCs are covered by managed services. The opportunities ahead are huge, assuming MSPs, platform providers and industry associations can continue to communicate the value of managed services to a growing base of customers.

OK, folks. What did I miss? What predictions missed the mark? Let the debate begin.

Posted In: Kaseya | Level Platforms

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4 Comments on “10 Managed Services Predictions for 2008”

  1. J Folk Says:

    11. Retail companies like Best Buy will try to offer managed services as well but will fail miserably.

  2. RogerS Says:

    Surprised you didn’t mention open source as a key trend for MSPs next year. You’ve blogged about its potential for managed services a few times on this site.

  3. Craig Brunswick Says:

    You’ll start to see MSPs that really get it … and MSPs that really don’t get it. There are so many second-rate VARs trying to become MSPs that we run the danger of the bad ones tarnishing the industry’s overall reputation.

    Small business customers often don’t understand the value of managed services. A few bad VARs can make this situation go from bad to worse in 2008.

  4. Bob Walters Says:

    Some reactions to your list…

    10. Initial Public Offering: One or more platform providers will test the IPO market in late 2008. My thoughts: I would have thought this would be Level (and maybe they will go out), but I’ve heard some big numbers associated with Kaseya. I have no insider info, but Kaseya seems to have a lot of heat.

    6. The Price is Right: Low-cost “starter” solutions will be widely available from most platform providers. My thoughts: It’s about time! Most SMB MSP’s evolve from local VAR’s/consultants. These are not venture-funded firms. The idea of most spending $10K+ is usurious.

    5. No Starter Fees: Hosted MSP solutions, available with no upfront costs, will proliferate as VARs seek solutions that involve monthly fees rather than lump-sum licensing costs. Two prime examples are SecureMyCompany and ProactiveWatch. My thoughts: Similar comments as #6. Terrific idea, pioneered by Zenith, that has mysteriously received less traction that its due.

    3. The Truth Hurts: At least one major platform provider - likely specializing in security - will get burned by making false claims about its sales momentum and market penetration. Venture capitalists will begin asking questions and the CEO could be shown the door. My thoughts: I wait with bated breath….

    2. One Dashboard for All: MSPs will demand platform interoperability, and APIs (application programming interfaces) that allow users to have a single dashboard for multiple platforms. My thoughts: Clearly, the network applications that feed data to MSA systems must be cross-platform. (Untangle has done this.) And, while many of the players accept simple SNMP, several of the API’s are unique.

    1. Continued Growth: This is the easiest prediction of all. As the CEOs of Autotask, N-able and others have stated, only about 5 percent (or less) of small business PCs are covered by managed services. The opportunities ahead are huge, assuming MSPs, platform providers and industry associations can continue to communicate the value of managed services to a growing base of customers. My Thoughts: No doubt about it, immense global growth is in the offing. This is simply an idea whose time has come.

    - Bob Walters, President and CEO, Untangle

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