add a comment
Microsoft Windows Intune Cloud Momentum: The Real Deal?
Posted January 25th, 2012 by Joe Panettieri
And so it begins. Microsoft has started to promote noteworthy Windows Intune wins, describing how the cloud-based PC management and security service is helping small, midsize and large organizations. Key Windows Intune adopters, Microsoft notes, include Save the Children, geotzpartners and eLitigation Solutions (a managed services provider, by the way). The key question: Are those isolated Windows Intune wins, or is the Microsoft’s cloud service really gaining momentum?
For those of us that don’t think the world will end in December 2012, this month will bring about a time for Managed Service Providers to do some strategic planning, identifying business goals and outlining ways to accomplish company-wide initiatives. Technology seems to be evolving at an accelerated pace, bringing about both challenges and opportunities for MSPs. Since increasing revenue is likely a business goal for most companies, it’s important to think about ways to leverage IT environment changes in order to offer new services. To do so, let’s first evaluate two trends likely to impact every managed service provider.
If a customer doesn’t see the business value in what you do, your services are expendable. It’s a harsh reality, but one that we all face. As an MSP, the challenge lies in communicating your customer value day-in and day-out. For most, promoting value at the front end of the sale to earn the customer’s business comes easy. But once the ink dries, many MSPs turn the focus to meeting the SLA (service level agreement) and recognizing the recurring revenue. The selling stops. The relationship is managed, but is the business still being earned and relationship nurtured?
When 
